Detailed, Actionable
PPC Audit Service
- Audit your current PPC accounts
- Explains mistakes and the scope of improvements.
- Create strategies to increase leads and sales significantly
- Identify and avoid any hidden pitfalls that could drain the budget
- Take action for short-term gains in PPC performance
Clean Up & Scale
Following an initial audit and ongoing monthly management, the account is delivering consistent growth in conversions while minimizing wasted spend.
Match Type & Search Term Clean Up
By refining match types and eliminating low-quality search terms, we reduced click volume and costs while maintaining consistent conversion growth.
Reducing Cost/Conv, Maintaining Volume
We didnโt just lower cost per conversionโwe increased conversion volume at the same time.
some proof, cuz we know what we're doing...
Hey I'm Alamin.
Hey, Iโm Alamin, the PPC consultant responsible for the results above. Iโve audited more than 100 PPC accounts over the last 5 years, so I know what works (and what doesnโt) when it comes to optimizing campaigns.
Trusted by 200+ satisfied clients
Covers More Than 50 Elements:
Account Structure
1. Campaigns
We’ll start by checking if your campaigns are aligned with your business goals. This involves reviewing their naming conventions and segmentation to ensure the account is organized, easy to navigate, and set up for effective performance monitoring.
2. Ad Groups
Next, we’ll analyze your ad groups. The goal is to ensure they are tightly themed, with minimal overlap in keywords. We’ll check if they are structured to target different search intents and include separate groups for synonyms and variations to improve ad relevance and performance.
3. Keywords
Finally, we’ll perform a detailed keyword analysis. This includes assessing the suitability of your keyword match types and their relevance to your target audience. We’ll also meticulously inspect your negative keyword list to minimize wasted ad spend on irrelevant search queries.
Targeting Analysis
This audit focuses on showing the right ads to the right people, in the right place, and on the right device.
- Match Type & Search Term Clean-Up:
We’ll analyze your keyword match types to ensure they are driving relevant, high-converting traffic. By reviewing your search term report, we’ll identify and add unproductive terms to your negative keyword list, which will reduce wasted ad spend. - Geotargeting:
We’ll verify that your ads are reaching the correct geographic areas. We will analyze geo-reports to identify top-performing regions and recommend optimizations, such as bid adjustments or creating separate campaigns, to maximize performance in those locations and avoid wasted spend in unqualified areas. - Device Targeting:
We’ll check your device bid adjustments and ad variations to ensure your campaigns are optimized for desktop, tablet, and mobile users. This will improve ad performance by tailoring the user experience to their specific device.
Conversion Tracking
- Audit All Conversion Points:
Ensure all valuable user actions, not just one or two, are being tracked. This includes form submissions, phone calls, and other key engagements. - Verify Accuracy:
Check that conversion data is being tracked correctly and completely. For e-commerce, specifically verify that Google Analytics data is properly imported into Google Ads to avoid incomplete or inaccurate reporting. - Prevent Budget Waste:
Identify and flag any incorrect or incomplete conversion tracking setups. Campaigns running on faulty data will lead to poor optimization decisions and wasted budget. The audit will detail how to fix these issues. - Confirm Goal Definition:
A conversion is any action you define as a success. The audit confirms that the tracked actions align with your business goals (e.g., a lead is a form submission, a sale is a successful checkout).
Bidding Strategy & Budgets
We’ll analyze your ad copy and landing pages to boost clicks and conversions.
- Ad Copy Audit: We’ll check your ad text for clarity, relevance, and a strong call-to-action. If your copy is weak, vague, or wordy, it’s preventing customers from clicking. We’ll provide recommendations to make it more persuasive.
- Landing Page Analysis: Your landing page must seal the deal. We’ll identify any disconnect between your ad and the landing page, but more importantly, we’ll assess the user experience (UX/UI) of the page itself.
- Conversion Rate Optimization: We’ll use our expertise in UX/UI design to recommend improvements that will make your landing page more user-friendly and effective. This ensures the traffic we drive to your site actually converts, leading to more profit for your business.
Ad Copy & Landing Pages
We will analyze your current bidding strategy to ensure it’s both efficient and effective. This includes:
- Strategy Review: We’ll evaluate if your chosen bidding strategy (e.g., Manual vs. Smart Bidding) is right for your goals and market. We’ve found that manual bidding often outperforms smart bidding, with the exception of Performance Max campaigns, which have a proven track record of success.
- Budget Allocation: We’ll examine how your budget is being distributed across different campaigns and match types to find opportunities for more efficient spending.
- Wasted Spend Analysis: We’ll identify and eliminate budget being spent on irrelevant searches or poor-performing products, ensuring your money is invested where it gets the best return.
Who Can Benefit From A PPC Audit?
- Unhappy with your agency?
You got the red-carpet treatment at first, but now your campaigns are neglected. Weโll uncover whatโs going wrong and how to fix it.
- Managing it yourself but stuck?
PPC takes time, strategy, and expertise. If youโve hit a wall, weโll step in with proven tactics that drive real results.
- Account left unmanaged?
If your PPC has been gathering dust, weโll clean it up, optimize it, and get it working for you againโfast.
100% Money Back Guarantee
We’re so confident in our PPC audit that if you don’t see an improvement in your account’s performance after implementing our recommendations, we’ll give you a full refund. No questions asked.
3 Most Common PPC Mistakes
As a PPC consultant with a decade of experience, I’ve found that most accounts, after auditing over 150 of them, make the same three fundamental mistakes that kill performance:
Wasted Spend
Budgets are wasted on underperforming locations, demographics, and devices.
Weak Ad Messaging
Ad copy and landing pages lack unique selling propositions (USPs) or social proof.
Poor Keyword Management
Broad match keywords are left unchecked without a strong negative keyword list, leading to irrelevant traffic.
3 Easy Steps
First, weโll discuss your goals, audience, and challenges. Then, Iโll get your audit scheduled.
Iโll complete a comprehensive audit within five business days. Youโll receive a detailed, itemized list of improvements.
Finally, weโll connect via call to review the findings and create a structured recovery plan together.
Once you're happy with how everything looks, we launch your site to the live version for your clients to see.
We'll continue to optimize your site for peak performance every month. And if you ever need a small change to be made on your site after it's complete, we're more than happy to do it free of charge ๐.